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The Making of Out of Office STORY: Flor Carpet Tiles

While the rest of NYC was busy making their summer out-of-office plans, STORY’s incredible Storytellers + partners were hard at work making sure we were creating the ultimate summer experience within our four walls.

Since filling the store with pool water was not an option (although momentarily considered!), we called on our friends at Flor to help us set the stage for the vibrant and playful space.  Provided only with a list of Pantone colors, Flor’s incredible design team came up with tile layout that not only perfectly complimented the fixtures and merchandise, but also was single handedly responsible for providing the cohesion in the ‘pool’ room.  Check out some initial design iterations…




And the final product being installed by our Storytellers Alice + Caleb…





Want more deets on the behind the scenes?  Read more about STORY wall artist Georgia Elrod and the story behind our Salty Road taffy wall!