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Storytellers’ Favorite ’90s Trends

Our Storytellers have gotten up close and personal with the ’90s throughout #RememberWhenSTORY. Today they’re sharing their favorite ’90s trends – and how the memories can live on (and on) with their favorite products.

Caboodles Makes the Case for Cosmetic Organization

With an auto-open tray, mirrored flip lid, compartments galore, and a vibrant throwback colorway, your On The Go Girl cosmetics organization case is the whole kit. We love you Caboodles!

Brace Yourself: Friendship Bracelets Are Back

DIY drive and ’90s nostalgia are trending like stonewashed denim in the dial-up days, so it’s no surprise that friendship bracelets are back to celebrate the connection of the world’s besties.

STATE Bags Are Part of Our Pack

STATE Bags’ Nickelodeon-inspired packs are at the top of our class. Striking style meets doing good? We’re calling it a win-win.

Alice + Olivia Designs “Nickelodeon Couture”

Alice + Olivia has designed three one-of-a-kind Nickelodeon-inspired skirts for New York Fashion Week! Check out our behind-the-scenes look at the iconic brand and our exclusive collaboration.

STORY Hosts Iris Apfel’s Trunk Show!

We’re beyond stoked that Iris will be displaying and selling some of her celebrated one-of-a-kind pieces at STORY on September 12, 5-7PM as part of our NYFW lineup!

Edie Parker’s Slime-Time Collab Is Clutch

This #NYFW, our Slime-Time inspired collaboration with Edie Parker is clutch. Meticulously hand-crafted in the U.S. of A., these throwbacks encapsulate “childish whimsy” meets “chic-sophistication.”

Tattly Inks Up Our Throwback

Tattly inks up our throwback to the ’90s with temporary tattoos featuring our favorite Nickelodeon ‘toons!

Urban Decay Throws Some Serious Shade

Our beauty secret’s out: We’ll never be over hue! We’re amped that we’re tag teaming up for our NYFW ‘90s throwback with makeovers, manicures, and the limited UD XX: 20 Years of Beauty Vintage Vault.

GAP’s Stonewashed Ode to the ’90s

We’re embracing our zeitgeist’s “all-things-‘90s” vibe at #RememberWhenSTORY by sporting slap bracelets, chasing Pop Rocks with Capri Sun, and above all else – throwing it back with GAP because nothing “feels like” the ‘90s more than GAP’s stonewashed denim!

STORY Teams Up With Neiman Marcus

We’re teaming up with Neiman Marcus to bring STORY’s offline experience online! Learn more about our immersive retro experience in the digital world!

Can’t-Miss Finds for Every Kind of City Kid

No ’90s show portrayed the wild and weird ways that people come together better than Nickelodeon’s Hey Arnold! In celebration of our favorite City Kids, we’ve rounded up something for everyone.

Schwag for Our Four-Legged Friends

Whether your four-legged BFF is a cat, dog, or CatDog, these pet-friendly picks will get them purring and wagging. Hi Ho Diggety!

We’re Stuck on Chasing Paper

Oh em gee. While we’re stuck in the ‘90s, Chasing Paper’s Nickelodeon-inspired adhesive wallpaper and stickers are covering our throwback.

Forever Sweet on Sugarfina

We’ve always been sweet on Sugarfina. But our new collaboration has our taste buds doing cartwheels like it’s 1991.

Smartphone Essentials for Your Labor Day Weekend

Hit up all of the outdoor fun this Labor Day weekend with our roundup of must-go activities. (And ‘cuz pics or it didn’t happen, be sure to keep these smartphone essentials by your side as you rage on).

Slam Dunk Finds for Sports Fans

Whether it’s baseball, football, or Nickelodeon GUTS that gets your heart racing, part of being a die-hard fan means having the right schwag. Check out our roundup of winning wearables that promise to score a slam dunk with true blue fans and bandwagoners alike.

Our Rad Rugrats Roundup

Remember when a long day meant you had to skip nap time? The good old (diaper) days have passed us by, but we’re throwing it back to a hot-to-tot time with exclusive Rugrats collaborations for babies, grow’d ups, and big kidz.

Four Ways to Get Your Slime On

Remember when getting covered in mysterious green goo meant you had made it? We’re throwing back to the time when Nickelodeon’s slime celebrated the kid in everyone (while SPLAT-ing everywhere!).

#RememberWhenSTORY Partners’ Favorite ’90s Tunes

We can attest that many of our partners have a unique pulse on all things ’90s. So we asked a few of our favorite founders to let us in on *the* ’90s jam that makes them wanna jump jump, slam the body down and wind it all around, or straight up get get jiggy with it. Checkout our roundup.

Perfect Pairings for Fun in the Urban Sun

Summer may be winding down, but the opportunities for city fun haven’t cooled off yet! Get your fill of fun in the urban sun with these #RememberWhenSTORY finds that pair perfectly with our favorite warm weather activities.

Color Me Badd: Our Roundup of Coloring Books

Grab your box of scented markers and throw it back with our roundup of ’90s-inspired coloring books. Whether you’re coloring inside the lines or embracing scribble scrabble, these five picks put the “arty” in “party.”

#TBT Happier Hours

Calling all ’90s kids! Join us for a #TBT Happier Hours that’s bound to rock your socks off.

Our New STORY is Remember When

Remember When…Life was easy like Saturday morning cartoons? Like totally, memories get fuzzy like our favorite B.U.M. Equipment sweatshirt. So we’re dialing it back to the dial-up days and embracing ’90s nostalgia with #RememberWhenSTORY.

#TBT Happier Hours

It’s time to relive the glory days, grow’d up style. Join us for #TBT Happier Hours this Thursday, August 25 for cold treats, strong drinks, and (totally requested) music.

Denik Journals Do Us Write

Our relationship with Denik’s spellbinding notebooks just reached a whole new level with our #RememberWhenSTORY collaboration.

#TBT Happier Hours

It’s time to relive the glory days, grow’d up style. Join us for #TBT Happier Hours every Thursday through September 18th.

Tidal New York Raises the Flip-Flop Game

It’s too hot to handle close-toed shoes this time of year, so we’re warming up to Tidal New York for an exclusive flip-flop collaboration that’s bound to shake up your shoe game.

Six Summer Finds for Beach-Bound Families

‘Tis the season to ditch the urban jungle and make some sandy memories at the beach. But before you coast out to the coast for fun in the sun, visit #RememberWhenSTORY to explore these summertime essentials for every member of your jammin’ beach fam.

Find Your Green Thumb with Four Flora-Inspired Gizmos

Whether you have a green thumb or you’re a grass-assassin, there’s no denying that playing in a little dirt brings out our inner kid. Checkout our roundup of four gizmos that put the fun back in getting dirty.

An Interview with Illustrator Charlotte Fassler

When NYC based artist Charlotte Fassler joined us at STORY to bring to life our fave Saturday morning toons, we asked her to share a little about herself, as well as some of her fave ’90s things. Here’s what she had to say!

Leeloo’s Soaps Deliver Superb Suds

Dear Leeloo’s Soaps,
Our heart has been bubbling over with joy since we first met, and now we have to come clean: We’re swooning over your suds.

Remember When #TBT Happier Hours

Join us every Thursday at #RememberWhenSTORY for strong drinks, good food, and all the ’90s memories you care to throw back to.