Point of view of a Magazine
Changes like a Gallery
Sells things like a Store

Our New STORY is…Out Of Office

All work and no play, means it’s time for an ice cream sundae. At least that’s the thinking behind STORY’s 41st retail concept: Out of Office. Part staycation, part invitation to play hooky from cubicles and conference calls, the summer-right follow up to “Future of Work” STORY offers up all the essentials to kick back […]

Otherland Candle Co.’s Founder Will Skip Work for Painted Pools and Frozen Gummy Bears

Wish you could make summer last forever? Enter Otherland Candle Co., the direct-to-consumer candle company that’s managed to distill the season down to its easy essence. It’s summer-right collection of scents are instant nostalgia (not to mention oh-so Instagram worthy), inspired by tennis balls, sea shells, and brown sugar. We sat down with founder Abigail Stone […]

The Making of Out of Office STORY: Flor Carpet Tiles

While the rest of NYC was busy making their summer out-of-office plans, STORY’s incredible Storytellers + partners were hard at work making sure we were creating the ultimate summer experience within our four walls. Since filling the store with pool water was not an option (although momentarily considered!), we called on our friends at Flor […]

The Making of Out of Office STORY: Artist Georgia Elrod

When we decided to bring the outside inside to STORY, our first call was to visual artist, Georgia Elrod. Founding G.L. Decorative Finishes in 2005, Georgia realized she had discovered a way to support her artistic practice as well as exercise her love of paint in a parallel industry. Working with interior designers, commercial spaces, and historic sites, […]

Five No-Bummer-Summer Solutions to Swear By

Summer in New York comes with its own set of problems. Eye-stinging SPF, subway air, and sticky everything, for starters. Searching for solutions? We’ve got you covered with everything from sweat-proof sunscreen to slip on shoes – pull up a beach chair and staycation a while. Summer Bummer 01: SPF that stings when you sweat […]

Poolside Chat: Chubbies

“We believe in the weekend…and we damn sure believe in Friday at Five.”  Yes, this is part of Chubbies‘ mission statement and one that we have temporarily adopted during Out of Office STORY.  We sat down with Chubbies co-founder and learned how he does summer…the only way it should be done! What’s your story in […]

Poolside Chat: Manhattan Wine Co. Would Like a Frozen Negroni Right Now

Fact: There’s no excuse to drink bad wine. At STORY that’s especially true, since our neighbors at Manhattan Wine Co  stock some of the best bottles in town. “Wine. It’s what we do. It’s what we love,” they say. But come summer even these passionate oenophiles find reasons to play hooky, grab a glass, and chill. Here’s […]

How to Find Your Most Flattering Swimsuit Ever

Fact: Swimwear shopping equals actual nightmare. Things don’t fit. Bodies look weird in mirrors. And also that skimpy top is definitely coming off in the pool. Enter Solid and Striped, makers of streamlined, mix and match bathing suits that have gained cult status by managing to do the impossible: flatter real bodies. We asked the […]

Poolside Chat: Salty Road Will Skip Taffy-Making to Jam Out

We have a rule at STORY: If it comes in a crazy-cute package and is made locally, calories don’t count. This rule fully justifies our box-after-box takedown of Salty Road‘s sweet-tooth satisfying taffy. Equal parts nostalgic and now, it’s the car ride snack we just can’t quit. We asked how this BK-based brand is taking […]

Poolside Chat: Alphabet City Beer Co Founder Zach Mack

We sat down with Cicerone extraordinaire Zach Mack of Alphabet City Beer Co to chat summer (+food + drink) in the city! What’s your story in six words or less? Great beer without all the pretense Okay more importantly, what do you love most about summer (in NYC)? Long daylight hours that make those late afternoon hangouts […]

Poolside Chat: Tipsy Scoop

We caught up with Tipsy Scoop founder, Melissa Tavss, to chat ice cream and all things summer! What’s your story in six words or less?  #icecreamwasted Okay more importantly, what do you love most about summer (in NYC)? Drinking outside. BTW, do you have roof access?? What’s at the top of your summer bucket list? […]

Here’s Why Dirty Lemon is Your Detox to Retox Go-To

Summer otherwise known as Rose season can take its toll. Enter Dirty Lemon, the “hold the hangover” miracle cure that maximizes hydration, promotes detoxification and erases those Sunday scaries. Created with New York’s ‘work hard play harder’ lifestyle in mind by serial entrepreneur Zak Normandin, the Vogue-approved bottled beverages blend science and low-key vibes for […]

Summer Bucket List: The Five Must Do Things in the City This Summer

There’s no place like New York in the summer. The city rediscovers its optimism, the overachievers rediscover vacation time, and we’re all just our best, hot sweaty mess of selves. Because summertime is precious, we’ve put together a get it done bucket list for you to color in with creativity and plenty of Coola sunscreen. […]

Poolside Chat: Hella Cocktail Co.

We know Tobin Ludwig, one of the three co-founders of Hella Cocktail Co, can make a mean cocktail, but we sat down with him to learn a little bit more about how he gets through the dog days of summer! What’s your story in six words or less? Passionate about democratizing craft cocktails Okay more importantly, […]