STORY
Point of view of a Magazine
Changes like a Gallery
Sells things like a Store

The Slice is Right! Five Gifts Ideas for Pizza Lovers

They obsess over sauce and always eat the crust. Satisfy the cravings of the totally pizza-crazed with a presents that celebrate all things slice-related. The gift that…   DOIY Design – Speeds through pies with precision and fixed-gear attitude. The Stranded Stitch – Craft the perfect (calorie-free) slice, stitch by stitch. All You Can Eat […]

Dressed To Sleigh: Glam Up Your Party Look With These Accessories

Holidays are the perfect excuse to be extra. After all, why should the tree get all the tinsel? Whether you’re dressing up for an office parties or keeping it low-key for an ugly sweater soirée, these are our picks for adding a little sparkle to your holiday look. La Casa Cotzal The perfect bag is […]

Here’s To The Munchies (Minus The Calories)

They’re on top of the latest food trends and know that snacking is a sport. Treat your favorite foodie to fake-out foods that pay homage to their cravings. The gift that… Fred and Friends Protects tabletops with pizza-inspired pizzaz. Luckies Of London Keeps toes cozy, despite it’s frosty appearance. Tony Moly Cleverly conceals a hydrating […]

Listen Up and Turn Up the Volume with Gifts for Audiophiles

Listen up! This one goes out to the whole family – from the cool kids to dad rockers and everyone in between. From super luxe speakers to headphones for the littlest listeners, these are the most-wanted gifts for the audiophiles on your list. The gift that… Speaqua – Goes everywhere your adrenaline-junkie brother does – […]

Holiday How To: Making Your Gifts Feel Extra Personal

One way to make your gift next-level memorable: add a little something extra that’s just for them. Whether it’s a classic monogram or an over-the-top custom creation, gifts designed with the recipient in mind are just a little more fun to give (plus, you’re bound to score major points for sentimental value). Read on for […]

Our STORY is…Home for the Holidays!

You’re invited Home For The Holidays. From November 5 through January 20th,  STORY transforms into a home for everyone on your list. More than 2,000 gifts from 300 small businesses and brands (plus exclusive gift items) line the walls across four themed spaces: a champagne lounge for her, a library for him, a playroom for […]

Top Three: Keeping Cooped-Up Kids Entertained Without Screens

‘Twas a cozy winter morning and all through the home, not a kiddo was bored and not a screen was aglow. Our top three picks for keeping kids entertained are no joke. Turn your phone to airplane mode and get in on this all-ages-approved fun. Toymail Adorable Wifi-enabled plush Talkies let littles ones chat toy-to-toy, […]

Hella Bitters Spills The Secret To The Perfect Holiday Cocktail

Raise a glass to Hella Bitters! These masters of mixology are obsessive in their quest to create boldly flavored bitters using all-natural ingredients. So it’s no surprise, that they’ve also got a nearly encyclopedic knowledge of cocktails, from old school classics to new fangled creations. Get in the holiday spirit with a few of their […]

Holiday Faves: Maggie Louise Confections

Calling all Sugar Plum fairies! We’ve got a stash of irresistible treats to satisfy every sweet tooth. Case in point: the artful, totally true-to-life creations of Maggie Louise Confections. Check out the STORY-exclusive NYC-inspired box (pictured above) plus the Fall Harvest Gourmet Gift Box, Cocktails and Caviar and her iconic Lipstick Chocolates. Founder and creative […]

We’re Thankful for These Five #PitchNight Discoveries

#PitchNight—it’s exciting, it’s a little nerve-wracking, and it’s always full of surprises. It’s one of our favorite traditions (no matter what time of year) and we’re thankful to everyone who shows up and shows off.  Home For The Holidays is truly a celebration of all the Makers, designers, inventors and innovators we’ve met over the […]

Wishlist, Check. Good Times, Check. Join Us for Saturday Snack N’ Shop!

Make a list, check it twice, and come hang with us on Saturdays from 12p-4p! Join us for shopping, socializing and bites from our favorite food trucks. Check out the schedule below: 11/17 – Big D’s Grub Truck bringing authentic Mexican tacos 11/24 – Gorilla Cheese serving up gooey grilled cheeses with tomato soup 12/1 – Stuf’d delivering […]

Bundle Up With Nuna Knits!

Pitch Night discovery Nuna Knits is back for an extra special trunk show at STORY on Wednesday 11/14! Nuna’s cozy hats and socks are made with a focus on materials, incorporating locally sourced wool with timeless design.  Founder and textile maven Peggie Ehlers gave us the details on her favorite places to stop by when […]

A Very Country Holiday With Beekman 1802

Perennial faves Beekman 1802 are back for the holidays, with goat’s milk beauty goodies for every luxury loving giftee on your list. Founders Josh Kilmer-Purcell and Brent Ridge are making the trek from their farm in Sharon Springs to the big city for a STORY trunk show and meet-and-greet on Thursday, November 29th. They’ll have […]

How To Shop Like You Mean It On Small Business Saturday

We love Makers. We’re constantly inspired by their hustle, their passion and their innovation. We celebrate Makers every day, but this weekend we’re going all out in celebration of Makers during Small Business Saturday with an epic Snack N Shop! Stop by to peruse more than 2,000 gifts from 300 small businesses and brands and […]

A New York Minute With College Entrepreneur Emma Johnson

Emma Johnson was an 18-year-old college freshman when her colorful keychains landed on Oprah’s Favorite Things List. What originally started as a passion project (and a way to save money for college costs) has turned into a rising design brand. These days, she’s wrapping up her final year at Boston University and expanding Em John […]

Here’s To The Makers! You’re Invited to Meet Your Favorite Designers

Come get creatively inspired while you get your shop on.  All season long we’re hosting some of our favorite Makers and design thinkers: from brand-new Pitch Night discoveries to longtime collaborators and friends. It’s the perfect opportunity to meet the brains behind the brand and shop their must-have picks for the holidays. No RSVP necessary, […]

You’re Invited! Julie Mollo Brings Her Cool Girl Clutches to STORY

Julie Mollo joins us this Saturday (11am-5pm) with an assortment of styles from her Brooklyn studio, plus she’ll be customizing clutches for everyone on your gift list. As the brains behind Katy Perry’s iconic fruit ensembles (and a #PitchNight alum,) Julie knows a thing or two about making a statement. Between designing her retro-inspired bags […]

In Conversation with Julie Rice: WeWork, SoulCycle and What’s Next in Retail

Everyone has a thing. For Julie Rice, founder of SoulCycle and Chief Brand Officer at WeWork, that thing is creating platforms. Whether it’s a platform for budding WeWork entrepreneurs, or SoulCycle instructors or even Hollywood stars (prior launching SoulCycle in 2002, Rice was a talent manager). Recently, Julie joined us for a breakfast celebrating inspiring […]

Brrrr! Get Bundled Up With Our Cool and Cozy Must Haves

But first, layers. The wind is biting. The forecast calls for wintry mix. What do you reach for first (besides your down comforter?) Layering for New York winters is an art form, best mastered with the help of a few easy steps that blend form, functions, and a whole lot of fuzz. Here’s how to […]

Floating To Fame: FriendsWithYou Make Their Macy’s Thanksgiving Parade Debut

Up in the sky! It’s a bird, it’s a plane…it’s FriendsWithYou! Keep your eye out for Little Cloud, the LA-based art duo’s signature character, as “Cloudy” makes his debut at the Macy’s Thanksgiving Day Parade. Measuring 30 feet wide, Cloudy will be buoyed by 38 handlers to ensure he floats down Fifth Avenue 40 feet […]

Staying A Step Ahead of The Holiday Hustle With Honey Soles

We’re welcoming back another Pitch Night pick home for the holidays. Honey Soles joins us at STORY on Sunday 11/25 for an afternoon trunk show. Brad Surness, part of the brainy team behind the brand, chatted with us about his favorite way to relax, NYC snacks, and of course, why Honey Soles are the perfect […]

Holiday How To: A Romantic Breakfast In Bed

Not all the best gifts can be tucked under the tree. Case in point: is there anything more decadent than breakfast in bed? Let your sweetie sleep in and surprise them with a lavish, leisurely meal. We’ve rounded up our top picks for making a memorable in-bed experience. Check them out and shop the collection […]

FLOR’s Tips For Holiday Survival: ‘From Family Celebrations To Spilled Libations’

Festivities are under foot. Literally! We invited FLOR to collaborate on our holiday space and lay down a delightful array of colorful, creative rug designs. They chatted with us about the experience and gave us the deets on the best gift they’ve ever received (spoiler alert: it’s pretty adorable). What’s your story in six words […]

Walkin’ Through A Wildlife Wonderland With Coral & Tusk

Even though Coral & Tusk started in a Brooklyn apartment, founder Stephanie Housley has always drawn inspiration from the natural world for her charming, illustrative textile designs. In 2016 she hightailed it to Wyoming, drawn to the West’s big skies, fields of wildflowers and animal inhabitants. She chatted with STORY about crafting goods that are […]

Treat Your Favorite Pet Parent to These Fur Ball Friendly Gifts

Pet parents are their own breed. You can’t change the fact that their Instagram account looks more like a live feed from the Westminster Dog show, but you can treat them to gifts for their favorite fur ball. From quirky cute vases to gourmet treats, here’s a handful of favorites that are definitely worth a […]

Gratitude and Giving: We Revisit Adam Grant’s Conversation with Fast Co. in Preparation for Thanksgiving   

With Thanksgiving on the horizon we’re feel grateful, especially for all of our wonderful collaborators and friends who’ve shared their passion and knowledge with us over the past year. So we’re throwing it back to How Original, when organizational psychologist and Wharton professor Adam Grant stopped by for an inspiring chat. Adam wrote the book […]

Gather Round: Cozying Up To HearthCabinet

Let it snow, let it snow, let it snow. As long as we’re warm and toasty inside with the crackling glow of HearthCabinet, the weather can do whatever it wants. We chatted with founder Arthur Lasky about what Home For the Holidays means to him, New York holiday traditions, and what makes HearthCabinet a perennial […]

It’s Turkey Time! Gifts for The Thanksgiving Host

They’re the hostess with the mostess. Give thanks to their hospitality with gifts that celebrate season’s eatings.   The gift that… Turkey On The Table  Shares the spirit of giving with a crafty new family tradition. Tops Malibu Cracks up guests with poppers and surprise balls packed with confetti and vintage-inspired surprises. Homesick Candles  Spices […]

Cheers! A Toast with Brooklyn Cider House

We’re kicking off the holiday season with Brooklyn Cider House. They’ll join us with selection of non-alcoholic and hard ciders plus a variety of tasty nibbles. Start making your holiday wishlist (or checking a few items off), sample some of the Big Apple’s best cider, and celebrate the spirit of Home For The Holidays. When: […]

Oh What Fun! Decking The Halls With Flavor Paper

This year, we invited our friends at Flavor Paper to collaborate on decorating STORY with holiday cheer. Their festive, hand-screened wallpapers put the space into party mode (seriously, come say and see it for yourself). Founder Jon Sherman chatted with us about putting some personality on white walls, holiday traditions and hidden talents. What’s your […]

The Founders of Aura Frames Share How They Make Memories Last Longer than an Insta

Who’s behind Aura Frames, aka the brainiest picture frames out there? That would be Abdur Chowdhury and Eric Jensen. These longtime collaborators and technology wizards tell us what inspired them to create a better digital picture frame and what make their latest design extra special (and a must to put on your gift list). In […]

Put Your Self-Care On Your List with Gifts for a Spa-La-La Day

They’re doing the most this holiday season (and making it look easy, jam-packed schedule and all). From bath salts to high tech sheet masks, here here are are the gifts for someone who needs a little extra, especially if that person is you. The gift that… Herbivore Botanicals – Illuminates skin from within thanks to […]

Make Merry and Bright with Gifts that Spread Good Cheer (and Vibes!)

They’re always accessorized with a smile and light up the room with their positive energy. Show them some love with gifts that honor their inner sparkle. The gift that… Da Bomb – Turns bath time into an effervescent experience with a feelgood fruity scent and toy surprise inside. The Selby – Inspires daily journalers with […]

These Five Gifts for the Whiskey Lover Raise the Home Bar

They’re always down for another round. Introduce the whiskey enthusiast  in your life to gifts that raise the home bar and shake up a DIY cocktail game. The gift that… Corkcicle – Makes watered down whiskey a thing of the past – one super chill wedge at a time. Graphic Image – An old fashioned […]

How to Prepare For The Holiday Hustle And Bustle

Here it comes: parties, presents and good times galore. So before it starts, take a moment to prepare. Read on for the details on our favorite local spots to chill out in New York, plus some at-home essentials that are clutch when it’s just too much to leave the house. Chillhouse –  An oasis of […]

Pop, Fizz, Clink! Designer David Stark How Our Bubbly Holiday Concept Came to Life

What makes a house a home for the holidays? At STORY, it’s renowned designer David Stark who has worked alongside us for the past two years to transform our space into a wonderland with gifts for everyone on your list. This year, his vision celebrates sets a festive mood and raises a glass to the […]

Sugar Rush: The Sweetest Gifts Ever Dessert Lovers

They’re sweet as can be and definitely on the nice list. But you won’t find sugar plums here,  just the dreamiest, most inventive treats in our stash and sprinkling of dessert-inspired gifts.   The gift that… All About Cake Inspires bakers with new recipes from Milk Bar’s Head Dessert Lover In Charge, Christina Tosi. Wondermade […]

Rise and Grind: Coffee Gifts For The Heavily Caffeinated

They’re not satisfied with an ordinary cup of joe, so give them something that’s just as special as their daily single-origin, pour over, shade-grown triple shot Americano. From cups that keep things at the perfect sipping temp to books that put their knowledge to the test, these gifts will get them buzzing.   The gift […]

A Toast To Life (And The Scents Of The Season) With D.S. & Durga

D.S. & Durga has been bottling cool for a decade. Husband and wife team David and Kavi Moltz started their Brooklyn-based fragrance atelier as an escape from their day jobs and quickly developed a cult following for their experimental and esoteric scents. The couple filled us in on secret talents, the transformative power of fragrance […]

Out Of This World: Kids Gifts For Aspiring Astronauts

They’re not content with terrestrial exploration – they’re got their eyes on the stars. They’ll be over the moon for these space-inspired gifts.   The gift that… Magna-tiles Sparks imagination with glow-in-the-dark building tiles that encourage spatial skills. Streamline Delivers sweet dreams with a glown-up, color changing night light. Eeboo Challenges little minds to take […]

Ladies First! Girl-Powered Gifts For Your BFF

She’s the Ilana to your Abby, the Gayle to your Oprah,  the Veronica to your Betty. No matter which pop culture sheroes you and your bestie look up to, one thing’s for sure:  you’re a dynamic duo. Show the badass babe you love how much she means to you with one of these gift picks. […]

The Founders of Abbott NYC Share the Story Behind Their Uncommon Scents

Smell is the strongest sense tied to memory, so it’s no surprise that Abbott NYC founders Jose Alvarez and Michael Pass find inspiration for their line of clean fragrances in memories of the great outdoors. They gave us the scoop on their holiday memories, from the best gift they’ve ever received to the local watering […]

On The Nice List: Talking Self-Care & Life’s Luxuries with Sunday Forever

  Sunday Forever founder Ashli Stockton appreciates life’s luxuries, self-care and lazy weekends. But did you also know that the designer-entrepreneur and “self-taught leisure enthusiast” is handy with a power tool? We didn’t either. Read on for Ashli’s picks for the perfect present, where she gets Insta-inspo and what she’s grateful for this holiday season. […]

Here’s to New York with These City-Pretty Gifts

They love the hustle and bustle of New York City (we don’t blame them). Give them a token of affection in honor of their favorite city. The gift that… Faribault Mill – Pays homage to Old New York, weaving the city’s history with a luxe throw. Teroforma – Packs the city’s iconic skyline into a […]

Just Dropped: Must-Cop Gifts for Your Hypebae

They’re not just a sneakerhead, they’ve got a passion for streetwear from head to toe. Think you can’t surprise your trend-savvy hypebeast? Think again. These fresh gift picks will be the envy of their crew. The gift that… The Incomplete Highsnobiety Guide to Street Fashion and Culture Exhibits peak coffee table cool with an encyclopedic collection […]

Drawn To Design: Kahri’s Colorful Creations Are Back At STORY

KahriAnne Kerr’s colorful, illustrated world is populated with a pantheon of pop culture icons. Anna Wintour, David Bowie, Yayoi Kusama and Karl Lagerfeld are just a few of the stars who have gotten the Kahri treatment. She’s bringing her collection of arty accessories to STORY for an afternoon trunk show on Saturday 11/17. To get […]

Five Spiced Up Gift Ideas for the Master Chef

They’re the meal prep masters of every holiday home. Spice up the routine of the most curious culinarians with gifts that help them make the most of their cooking chops. The gift that… Click & Grow – Makes it easy keep fresh herbs in the kitchen, all year round. DOIY Design – Challenges cooks to […]

What Gives? The Fly-est Gifts for Your friend Who Loves to Travel

They’ve always got a bag packed and are never not planning their next trek. From a sweet treat to snack on to a skincare kit for post-touchdown self care, these travel-inspired picks are perfect presents for you friend on the go.   The gift that… Izola Protects their well-used passport with a durable (not to […]

Say Cheese With Gifts that Make a Gooda Impression

They’re so cheesy, in a good way. For the host in your life who knows his way around a cheese platter, give them something that will make them say, “It’s almost too gouda to be true.” The gift that…   DOIY Design – They don’t call it Cheeseporn for nothing. This platter displays your favorite […]

Tech It Out: Great Gifts for the Modern Power Player

They’re connected 24/7 and always on the move. Support your favorite gadget-loving go-getter with the latest and greatest tech-cessories. The gift that… Nomad Goods – Provides a universal power boost, connecting any device to the source. Tribe Tech – Stores data on your techie’s keyring to keep it close when they’re off in a galaxy […]

Good Vibes Only. Feelgood Gifts For Your Personal Guru

Their den is zen and their vibe couldn’t be higher. Introduce the spirit-stick loving guru in your life to gifts that set an intention to find energetic balance and banish negative charge.   The gift that… Cool Snow Globes – Believes peace on earth (or in globe) is oh-snow Zen DS & Durga – Lights […]

Good Times & Fine Wines: The Perfect Gift For Your Holiday Feast

No matter what holiday gathering you’re off to, a bottle of wine for the host is always welcome. Whether you’re a total vino-phile or a novice who doesn’t know merlot from cinsault, we recommend stopping by our neighbors, Manhattan Wine Co. for expert guidance in finding a bottle that pairs perfectly with your holiday menu. […]