Point of view of a Magazine
Changes like a Gallery
Sells things like a Store

[MAKE] A Fresh Picked Bouquet with Petal by Pedal

Saturday and Sunday from 12-4pm, Petal by Pedal founder Kate Gilman joins us to craft rustic bouquets on-site. Here she shares a few tips for arranging a mom-worthy bouquet.

[OWN] How to Shop Ethical Brands, Create Change

For #HerSTORY our buyers looked as far as Africa to find women-led companies who consciously support global change for women, from artisan made decor items to empowered accessories.

[READ] Meet the Brands Changing What It Means to Play Like a Girl

Fact is: men still largely outnumber women in science, technology, engineering and math. Discover how GoldieBlox founder, Debbie Sterling is leading the charge to level the playing field by inspiring the next generation of female engineers.

[READ] Sword and Plough: Repurposing for a Purpose

Sisters, Emily and Betsey Nunez know first hand what it means to carry the weight of your country on your shoulders. – Emily is herself a former active duty officer. So in 2012 they set out to build a business that would lighten the load and help the veteran community while re-using surplus material. Three years later, Sword & […]

[DO] Kiwi Crate Brings Out of the Box Thinking to STORY!

What: Innovative online start-up Kiwi Crate brings its creativity sparking kits to STORY for an afternoon of out-of-the-box thinking. Why: It’s time to get creative with your little ones, but figuring where to start can be stickier than Elmer’s. Kiwi Crate’s kid-friendly crafting kits remove the guess work and add all the materials they need to make stuff. Ready […]

[OWN] Rachel Blumenthal’s New Mom Essentials

Parenting doesn’t come with a guidebook, or for that matter a shopping list. Enter: Cricket’s Circle founder Rachel Blumenthal. Here, a handful of her favorite finds for the new mom, by moms.

[READ] Five Stories to Link About

An eclectic roundup of stories that had us linking as we read about Instagram’s plan to add commerce and Blake Lively’s future with Preserve.

[OWN] Design-Minded Finds from the Curator of the Cooper Hewitt

As the Director of The Cooper Hewitt museum, Caroline Baumann’s story is about ushering an iconic Manhattan museum into a bold new age. With design at the top the city’s to-do list thanks to the start of NYC X Design, discover and shop her POV here.

[DO] Five Ways to Get Your Discovery On This Weekend

Summer is officially happening. In addition to providing an acceptable reason to eat ice cream every damn day, it means there’s s almost too many things to do, see, and yes, eat. Here’s our top five list.

[DO]Hear Gotham Girl Joanne Wilson Share Her STORY

Monday May 4th hear Joanne Wilson tell Her STORY #INHEROWNWORDS when she joins us to discuss female entrepreneurship in conversation with STORY founder Rachel Shechtman.

[WATCH] TED Talks by Women that Inspire Us, to Inspire You

TEDWomen kicks of this week to shift the focus to issues of unique importance to women and girls as change makers and creators. In celebration of the “momentum” these stories create, here five talks that have inspired us to think bigger or just differently about our world.

[READ] Pitch Night Success Stories…Are You Next?

Imagine walking into a store and pitching its owner and a panel of influencers (retailers and press) your product. That’s what STORY’s signature #PitchNight is all about…So what happens after it’s all said and done? Check out some of our success stories!

[OWN] STORY Curates Items for TEDWomen, By Women

With Her STORY our current focus, we teamed up to bring the storytelling happening on stage to life through a curated assortment of some of our favorite things. Ahead, essentials in this year’s gift bag…


After 22 stories, she finally has a STORY of her own. Ready to get to know Her: an experience created for her, by her – a living dialogue that engages women, men, and kids across generations.

[OWN] Martha Stewart’s American Made Must-Haves

As the force behind the American Made Program, Martha Stewart is a champion of those who turn their passion for handcrafted goods into small businesses. For Her STORY, Martha curates brands that encapsulate this ethos and are doing inspiring things, themselves.

[DO] Join Fern Mallis in Conversation with Rachel Shechtman

Fern Mallis has been an ally of independent design for over thirty years. As the president of the CFDA, she was the creator and organizer of New York’s Fashion Week. And most recently she’s been giving designers something to talk about as the host of Fashion Icons, a series of in-depth interviews with the industry luminaries at New York’s […]

[DO] Make Reservations at Our Favorite Lady Led Restaurants

Food is a powerful storyteller. Like the dress you wore, it can evoke instant memories of life, love, and what she ate. Inspired by the creators of Cherry Bombe magazine, we’ve put together a list of some of our favorite local restaurants (and ice cream shops) that put girl power on the menu,

[OWN] Four Women Share Their Most Loved Jewelry

In the interest of inspiration, we asked five women with incredible personal style to share the jewelry they love most with you. Discover it here and shop it at Her STORY.

[READ] The Making of #HerSTORY with ALU

Her STORY came together in collaboration with ALU, who helped “address” our need for innovative fixtures to support a dynamic range of merchandise. Get the full story…