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[READ] Driving Design: The STORY of the Lexus Design Award

As proponents of innovation in all its forms,  Lexus believes in supporting those who are designing a way forward. One of the most visible ways its belief in the value of creativity takes shape is through the Lexus Design Award. In its third year, the Award aims to foster emerging talent by providing up-and-coming designers with an opportunity to showcase their work during the world’s largest design event, Milan Design Week while also receiving feedback from world-renowned innovators. In partnership with the Lexus Design Award, Creativity STORY spotlights eight finalists from the competition who’ve had the opportunity to share their work with the world – and now New York!

#PixelatemeUsing fashion as a canvas for cultural commentary, designer Hayley Newman explores the idea of a societal glitch – that of distortion through technology.

Embodiment of Fractal – Visualizing a new possibility for Japanese forestry, designer Hiroyuki Morita of Japan creates a forest-inspired shelving system.

MNote, Mnemonic Note Taking note of how we process information, designer Benjamin Xue of Singapore creates a writing pad that aids memorization.

INSTAMPExploring our connection to typography through angles and pressures, designer Yuzo Azu of Japan creates a stamp system that replicates Eastern brushstrokes.

LUZDesigner Marina Mellado Mendieta of Spain creates a mesmerizing, emotive light piece that uses technology to respond to changes in climate.

Iris – Making its exclusive U.S. debut on display at STORY, designer Sebastian Scherer of Germany’s handblown glass lightpiece makes the ephemeral beauty of a bubble last forever.

Here Comes the SunDesigners Chun-Fu Chen and Chi-Ming Pao of Taiwan create a system for replicating the warmth and light of sunlight, regardless of season.

yamaori taniori tentDesigners: Iyo Hasegawa of Japan create play on scale, inspired by Origami and paper craft.

For more information about the Lexus Design Award including how to enter, check out Design Boom.