Point of view of a Magazine
Changes like a Gallery
Sells things like a Store

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[READ] Contributors: Meet The Collaborators Behind Creativity

Creativity and collaboration go hand in hand. So it makes sense that it took a team of creators from diverse backgrounds to bring this STORY to life and transform our store into an exhibition-inspired space that effectively showcased inventions from the Lexus Design Award. Inspired by our magazine-like model, here Creativity’s contributors. 

Tech Editor: Perch Interactive 

Perch Interactive creates custom digital displays that team merchandise with dynamic content. Creativity features three distinct displays, each responding to a different moment in the store. 

Electricity Coordinator in Chief: Amy Santiago

Electrician and certified renaissance woman, Amy Santiago was instrumental in installing fixtures like Iris, a pair of lamps from Kjartan Oskarsson, as well as rigging the light box that illuminates our LED wall. 

Cover Artist: Sachem Arvidson 

With credits that include the Flaming Lips, Sachem Arvidson takes an open source approach to his work. For Creativity he’s shared his vision through our gallery wall, using thousands of LED’s to create an interactive illuminated canvas for visitors to tinker with. 

Design and Installation Editor: Dave Cole 

Retail experience designer Dave Cole’s vision for Creativity was loosely based on the Japanese elements in the “inventions” from the Lexus Design Award, merging the practical need to organize the store into four sections with the display of some unique and creative merchandise. 

Fixture and Display Editor: ALU

ALU brings its expertise as a provider of innovative, fully customizable fixture solutions. Creativity integrates its Acrobat shelving system, a suspension system for windows.