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Re-Loving: Project Pop-Up STORY

First Date: September 2012

How We Met: Doing our civic duty

The Kiss and Tell: Our passion for the next big thing was put to the test when Mayor Bloomberg and the  New York City Economics Development Corporation enlisted us to lead a competition for boundary-pushing retail and tech start-ups.  

The Best of Times: Mayor Bloomberg stopped by to do a press conference! Announcing the eleven winners selected for Project Pop-Up NYC, from emerging fashion retailers to fashion technology companies, the mayor helped us celebrate the ingenuity of NYC – and each of the winners received space in our store to showcase their products for the entire month of September.

The Heart Will Go On: Four years old at the time, Outlier was one of the eleven winners of Project Pop-Up, and they’ve only continued to thrive and innovate since! The Brooklyn-based disruptive apparel brand pushes the boundaries of fashion, and weaving function-forward thinking into tech-y threads.