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[OWN] Rachel Blumenthal’s New Mom Essentials

Parenting doesn’t come with a guidebook, or for that matter a shopping list. Enter: Cricket’s Circle founder Rachel Blumenthal. As a mom she knows first hand what it can feel like to stand in an aisle filled with things “no one told you about” wondering…what is all this? She created Cricket’s Circle as an answer to the clutter. #INHEROWNWORDS she says, “[it’s] the shoppable short answer on what to buy for baby and toddler.” Here, a handful of her favorite finds, each “A safe, smart and playful approach to everyday kids products created by moms.”

Tubby Todd Bath Co.

Cleaning up cuties with beautifully natural products. Andrea Williams’ skincare brand provides super-safe skincare products for kids that like to splish, splash, and take a bath.


Raising the sippy cup, by design. Founded by Hannah Lim these super safe, BPA free cups (and meal-time must-haves) are made to keep up with your tot.


Stirring culinary curiosity in kiddos one kit at a time. Galit Laibow’s kid-friendly cooking kits find ways to work culinary creativity into a busy mom schedule.


Making bright shades for future cool kids. Molly Fienning’s story is about having the vision to create a safe, durable eyewear for little guys and gals – how fly is that?

 And a pick from STORY…


The greatest gifts are the ones we share. Amanda Penner’s story is about making a baby’s first steps feel extra-special through teeny-tiny leather moccasins, handmade with love.