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[OWN] Julep Gets Pretty Innovative and Perfects the Pout

Julep, the beauty brand that’s all over Pinterest, is known for its innovative crowd-sourced approach to beauty. Basically, they dream up cool girl cosmetics, and leave it up to you to decide which products pass your test- from nail polish hues to skincare serums. Pretty cool right?

For spring, they’re placing the focus on the pucker with the Plush Pout, an easy-to-use moisturizing lip crayon. Super saturated, its formulated with antioxidants and Vitamin E to glide on and deliver long-lasting color with a semigloss finish. Because kiss face, you can check it out in person at STORY and even see it looks on camera at our in-store PHHHOTO booth. Lip game, on point.