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[OWN] How to Shop Ethical Brands, Create Change

Proof that not all things are created equal…a handful of companies that wear their commitment to social change on their sleeve (or wrist). For #HerSTORY our buyers looked as far as Africa to find women-led companies who consciously support global change for women, from artisan made decor items to empowered accessories. Here, and at Her STORY, they’ve shared a few of their favorites…


Making meaningful fashion statements. Barrett Ward’s story is about meeting the demand for fashionable accessories by supplying capable Ethiopian women with employment.

Rose + Fitzgerald

Goods from a far designed to change the world. Courtney Rose and Lauren Fitzgerald’s story is about using design as a lens to discover the natural beauty of Africa, carried out in objects crafted of ethically sourced horn.


Empowering artisans through craft. Carmen Meyers’ story is about giving Kenyan artisans a voice by creating simple pieces that express the beauty that comes from changing a life.

Future Glory Co. 

Social justice with a sense of style. Theresa Lee and Jennie Chen’s story is about purpose-driven fashion that blends functional design with a mission to empower victims of domestic violence.

Smarty Pants 

All in one, for all. Courtney Nichols Gould’s story is about making nutrition easier for everyone to swallow through natural, all-in-one gummy vitamins that support global health.

Ya Living 

Independent style with an inclusive worldview. Lisa Bittan’s story is about discovering the road less travelled at age 50, turning a passion for travel into a line of apparel and accessories ethically crafted of Indian fabrics. 

FEED Bags 

Good products that help feed the world. Lauren Bush Lauren’s story is a model of good business, her mission carried out through the sale of products that fund hunger relief.