[READ] Our New STORY Is…Her STORY
After 22 stories, she finally has a STORY of her own. Ready to get to know Her: an experience created for her, by her – a living dialogue that engages women, men, and kids across generations.
What’s she about? It all starts with STORY founder Rachel Shechtman who curates a group of over 40 women who have personally and professionally inspired her own story – from Martha Stewart, 93-year old fashion icon Iris Apfel, SPANX founder Sara Blakely, and GE’s Beth Comstock to her mom, Sheila. Each woman shares a personal piece of their story as well as an item that they love – from M.Gemi shoes and Vosges chocolate to mom-approved finds for little ones.
To complement all these amazing women, STORY also teams up with the DRESSBAR at dressbarn, a destination for the dress obsessed with exclusive designer collaborations. We’ll be featuring 14 dresses from DRESSBAR’s new designer collection, LUXE by Carmen Marc Valvo, MiXT by Heidi Weisel, Lovely by Adrianna Papell, and TRUE, a jewelry collection from Celeste and Satu Greenberg of Tuleste, handpicked by us, for her.
As for the details of the STORY? Start with the inspiring selection of over 90 books from female authors – all stories told #INHEROWNWORDS. This STORY also features a first-of-its-kind installation by RECHO, the app that lets you record and share stories and tie them to a space as well as a unique store fixtures from ALU, a custom playlist curated by Hannah Bronfman, and enough events to keep you busy all spring long.
She’s got a STORY to tell, and it’s #INHEROWNWORDS.