Point of view of a Magazine
Changes like a Gallery
Sells things like a Store

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It’s back and this time with a different spin, welcome to Love STORY, a dynamic assortment driven by female-owned brands and startups that present endless ways to show your love or indulge in well-deserved self-love.  To kick off NYFW enjoy our self-love pit-stop with Daily Harvest smoothies and taste their newest addition, Functional Lattes!

New fresh floral bouquet subscription service, It’s By U, is on hand to offer an extensive range of DIY arrangements. You can make your own bouquet or buy one already made, which comes in a unique vase. Or, leave with a subscription box to do it yourself at home!

Love STORY is designed in collaboration with KM Productions New York led by the creative vision of designer Tini Cochran.  The store becomes an instagram studio welcoming visitor with an LED infinity mirror featuring the signature neon STORY sign, then navigates you through the space with dozens of hanging, color changing lights leading you to a silver metallic Mylar photo wall.

LOLI Skincare launches online, and offline this week at STORY, with their core range of food-grade, responsibly sourced ingredients which you can custom-blend into beauty products that specifically suit your skin type. Their 100% natural and organic skincare bases are also good to use on on their own if not combined with one of their numerous mix-ins.

What better way to reflect than through Jonathan Rosen’s high-tech positive-affirmation mirrors, which feature a flash of messages that remind us of everything we love about our lives.  There are over 500+ words that flash across the mirror and freeze as soon as a photo is taken.  (PS when visitors snap a pic and shares it with #Dhlovestory, they could win three months of Daily Harvest!)

What would a STORY be without something for the little ones! Our friends at Rockets of Awesome, led by its fearless founder Rachel Blumenthal, take center stage with a spring assortment of brights and sequins.  And, to celebrate the site-specific collaboration, Rockets of Awesome teamed up with Chasing Paper to create an exclusive design of its signature removable wallpaper so kids can color on the walls at STORY or take some home for their bedroom too!

Other highlights include a Shinola personalization station with journals that can be embossed,  Mathematics by Beth Macri solves all the answers to finding a giftable personal message with her custom necklace builder and the debut of her fine jewelry line. And finally, mix and match your digital photos offline with the Magnaframe, a new frame-building system that lets you curate your own portrait gallery.

Some favorite gift picks include Mignonne Gavigan Pins that celebrate fierce females through its collection of handmade pins – Hillary or Michelle, Anna or Oprah (exclusively at STORY).

Get cozy in Lingua Franca’s 100% cashmere sweaters with empowering messages or indulge in Skin‘s sumptuous organic cottons into sexy sleepwear you’ll want to live in 24/7!  Bread and Boxers: designs their everyday basics for Men in Sweden with comfort and functionality at the core.