Moonlit Skincare Pitch Night
SHARE WITH US YOUR PITCH NIGHT EXPERIENCE.
Like Shark Tank but with snacks.
Pitch Night was a well-oiled machine and the STORY staff was so helpful throughout the entire process. Meeting other creators and founders were a major highlight.
ANY STAND OUT MOMENTS FROM PITCH NIGHT?
The panel’s reaction to Moonlit’s concept. They immediately understood why burnt-out NYC women would love our products.
Also, it was a “full-circle-moment” to present to MaryKate McGrath (former editor of Real Simple). Real Simple is my favorite magazine. When I was growing up, my mother and I would devour it cover to cover.
WHAT INSPIRED YOU TO START MOONLIT SKINCARE?
In college, my roommate Kriszta (now Co-Founder) and I noticed that the combination of stress and late nights wreaked havoc on our skin and sleep routines.
We searched for a simple nighttime solution, but only found mysterious “night” creams with high price points (mostly for an older demographic) and generic packaging that looked terrible on our night-stands.
It was clear that the most restorative hours for skin were an after-thought in the beauty industry. After working years at various design agencies and beauty brands, we decided to join forces and create Moonlit.
ANY HIDDEN TALENTS?
I love handmaking fresh pasta.
Also, I have a second-degree black belt. Not a lot of people know that one.
WHAT’S THE MOST POWERFUL PIECE OF ADVICE YOU’VE RECEIVED?
[Feel free to choose one or all!]
“Your success in life is largely dependent on how many uncomfortable conversations you’re willing to have.”
This came from Hilary Hartling, a former Disney exec turned brand strategist I got to work with. “Plan like everything is going to be a success.” This instills a certain manifestation mentality behind your work/projects. Plus, it’s super fun.
Smile. Psychologically, it lowers people’s guards. Even when you’re on the phone!
WHAT’S A FUN FACT WE CAN’T LEARN ABOUT YOU FROM GOOGLE?
I was one of Birchbox’s first interns.
Wikipedia is my favorite website.
DESCRIBE MOONLIT SKINCARE IN FIVE WORDS.
Overnight skincare and sleep wellness.