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[LOOK] Handsome Brands to Follow on Instagram

Who knows anyone anymore? It’s all about who you follow. Here a handful of the most handsome brands in our feed – from the well-groomed to the coolly attired. Follow, like, and shop ’em at STORY.

Malin + Goetz: Pugs and product packaging make this NYC apothecary a must-follow for the well groomed guy. Added bonus: it’s all natural, fuss-free skincare solutions will help make those selfies #flawless.

The Supply System: Take a look behind the scenes (or seams) of this Brooklyn based development firm that’s changing the way we create clothes by thinking digitally.

TM1985: Go inside Brooklyn designer Tielor McBride’s studio and discover the rugged details and vintage inspiration behind his collection of handcrafted accessories.

Happy Socks: Like an instant dose of happy, this Swedish sock brand snaps super vibrant photos that capture the smile faced attitude of its socks and boxers.

Altru ApparelL.A. vibes come through in sunny snaps from this left coast based apparel brand, known for translating iconic images as tees.