IN CONVERSATION WITH: Skin Founder Susan Beischel
WHAT INSPIRED YOU TO START SKIN?
I always wanted to have my own company, but I wasn’t sure what my “big idea” was. After being on the retail side of fashion for 18 years, opening a Jil Sander store, and buying for high end designer stores, I found myself still searching for meaning. I appreciated what I had, but there was still a nagging feeling that kept me restless. I finally just quit my corporate job, without knowing what would be next. I learned that I needed to clear the space in my mind first, in order make room to fill up with new ideas. I also learned that when I reviewed my past, from since I was a child, I found what filled me with energy and passion, was making things, and creating experiences for people! I loved to whip up a present and surprise someone! I loved to create a backyard carnival and lead people through an experience. To earn a living while I came up with my big idea, I repped other artists lingerie brands. While shopping in the lingerie industry I saw a void that tied everything together for me to create skin. I discovered there wasn’t anything in the lingerie market made of natural materials that was sophisticated, fashionable, and felt good!
ANY DAILY RITUALS?
Every morning I open my eyes, and look outside and say “hello New York!” I like to say hello to the sun, but I am always awake before she is and sometimes I say hello to the moon. I say good morning Karma (my dog) , good morning Rumi ( my cat) ! I am always excited to greet the new day and I think it is important to greet it! ! I light incense and spend 5 minutes in meditation and then I read something spiritual or motivating for 5 minutes.
FAVORITE MATERIAL TO WORK WITH?
Cotton and natural materials that are soft and cozy.
ANY HIDDEN TALENTS?
I was a musician in my youth, State champion at the piano and flute, but haven’t touched this in years. My neighbor boy growing up used to chase me home from school everyday, so I eventually turned that speed into a talent and became an All American Athlete in track and field. That stamina was key in running an entrepreneurial business!
WHO/WHAT INSPIRES YOU?
Nature inspires me immensely! I have found clarity, creativity, balance, knowledge, nourishment, profound love, and beauty there.
ARE YOU SOMEONE WHO LOVES VALENTINE’S DAY, OR IGNORES IT?
I love all Holidays! I am all for finding a reason, any reason to celebrate someone or something! I don’t care if it is manufactured, it’s a great opportunity to bring joy somewhere!
FAVORITE LOUNGING AROUND ACTIVITY.
I love anytime I can just stay in bed all day in white cotton sheets, comforter and fluffy pillows, with a bowl of chips and salsa, or popcorn made on the stove with real butter and music playing, incense burning, devouring my assorted books and internet browsing! HEAVEN!
WHAT’S A FUN FACT WE CAN’T LEARN ABOUT YOU ON GOOGLE?
I can wake up at 4am and still be late for work.
IF YOU WEREN’T DESIGNING ULTRA COMFY LINGERIE, WHAT WOULD YOU BE DOING?
I would be making ultra healthy cosmetics
WHAT ARE YOU MOST PROUD OF WITH SKIN?
I am most proud of creating jobs and a livelihood for many other people, not only in New York, but around the world!
Sometimes I feel like Mary Tyler Moore, I still have to pinch myself, ( not many people may remember this reference) Coming to New York from a small town life , standing in the streets of Manhattan throwing my hat up in the air, ” She’s gonna make it after all”…… I am so in love with NYC!
SKIN IN FIVE WORDS
We spin simplicity into necessity.