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In Brief: STORY Picks Basics For Him + Her

Welcome to STORY Picks, an ongoing snapshot of the curated merchandise we’ve got in-store and the summary of why it made our shortlist – and should be on yours. 


After passing our soft-to-the-touch test, we knew we had to take this emerging men’s basic brand offline so you could feel just how good it is. 18 hour jersey meets techie updates like stay-put legs and targeted mesh cooling zones for an underwear experience that’s basically better than whatever is currently occupying your top drawer.


On the heels of our last story – GOOD, this women’s underwear brand’s socially conscious angle resonated – sales fund the Seven Bar foundation’s micro finance efforts. Alongside its empowering initiative, its underwear features a super comfortable fit and ultra silky fabrication that’s designed to keep feeling pretty cool.