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Brilliant Bike Co. Is How to Be Along for the Ride

So you want to be in first gear? Brilliant Bike Co.’s beautifully designed wheels are a shortcut to the fast (bike) lane. A start-up built by bike enthusiasts Adam Kalamchi and Kane Hsieh as a way to share the joy of casual riding, the company produces simple, beautiful bikes at great prices. Here they share their ABC’s for being in gear…

Advice: It’s never been easier to bike for fun, for exercise, or for transportation – and it’ll only get easier.

Best Bet: Because its beautifully designed bicycles are an affordable ride. It’s direct to consumer model means the brand can pass the savings onto the rider while also paying manufacturers a fair wage.

Can’t Live Well Without… A helmet, a bike lane, and Bookman’s clip on bicycle lights.