Point of view of a Magazine
Changes like a Gallery
Sells things like a Store

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A New York Minute With College Entrepreneur Emma Johnson

Emma Johnson was an 18-year-old college freshman when her colorful keychains landed on Oprah’s Favorite Things List. What originally started as a passion project (and a way to save money for college costs) has turned into a rising design brand. These days, she’s wrapping up her final year at Boston University and expanding Em John Jewelry with a new collection of wallets. The native New Yorker will be stopping by STORY while she’s home for the holidays for a trunk show on Small Business Saturday (we can’t wait). She gave us the deets on her go-tos when she’s home in the Big Apple.

What’s your brand STORY in six words or less? Passion project turned successful small business

What makes your brand a great gift?

The affordable prices and wide variety of colors and designs – both make the perfect gift for everyone on your list! Em John products are geared towards females of all ages.

What’s your favorite way to spend a weekend in New York?

Being at home on the Upper West Side with my family. Mani/pedi date with my mom and a family stroll in Central Park aka the best backyard in America!

What’s the last thing that inspired you?

Reading excerpts from Michelle Obama’s new book

What’s on your wishlist this year?

Landing a full-time job back home in New York City post-graduation!

What’s your favorite spot to get your snack on in NYC?

I love anything truffle flavored!

Favorite way to warm up when it’s cold in the city?

Grabbing a cappuccino (extra foam!) with my mom at Maison Kayser on the Upper East Side

What local maker, artist, creative…should we know about and follow on Instagram? @sneakersbymorgan