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5 Original Things To Do During NYFW

Get inspired by fashion rulebreakers of the past, present and future with this list of off-the-runway events. Because sitting front row is so overrated.

We’ll take pair of Allbirdssoftest-ever sneakers over heels any day. The sweet and sustainable direct to consumer footwear brand unveils its SoHo flagship this week. Pop by the Spring Street space to discover the latest step into brick and mortar retail from one of our favorite digital disruptors. 73 Spring Street, New York

Stop by the ‘gram-worthy Color Factory to snap the week’s most like-able selfie and explore the participatory pop-up featuring installations from a crew of New York artists and designers including Roz Chast, Andrew Kuo and Tamara Shopsin. 251 Spring St, New York

Speaking of colors…the Museum at FIT is unveiling a new fashion exhibit while designers are sending their collections down the catwalk. Pink: The History of a Punk, Pretty, Powerful Color explores the sometimes divisive shade through outfits from the university’s archive. 227 W 27th St, New York

Head to Brooklyn for vintage fashion like you’ve never seen it. Greenpoint boutique The Break has been been making waves with their inclusive approach to vintage. They’ll be taking over The Atrium at A/D/O for a fashion week presentation, transforming it into a “shoppable farmers” market where curated vintage meets a conversation about intentional dressing.  Friday 9/7 at 7pm (and yes, we hear there’s a killer after-party). 29 Norman Ave., Brooklyn 

Post up at the Arlo Soho for WAYE Talks: The Future of Fashion and Sustainability. A panel of fashion pros and entrepreneurs will talk about the ways in which they can collaborate to drive positive changes towards a more sustainability-focused fashion industry. Hosted by WAYE founder, model, and United Nations speaker Sinead Bovell, the talk starts at 6:30pm on Wednesday 9/12.  231 Hudson St, New York

Charge up your backup battery and flex your Insta-chops at 29Rooms, the immersive celebration of art,  culture, and selfies. From flailing inflatable characters to a run on love letter to the world, the sprawling room-by-room experience is equal parts thoughtful, timely and almost too photo-worthy. Tickets here 588 Baltic Street