What’s the Story of #OMT?
Have you ever had one of those moments when you discover something so good, you can’t keep it to yourself? We have! And there was no shortage while prepping for our latest concept at Target HQ. There was one when we realized Archer Farms‘ coffee is roasted in Portland, Oregon. And another when we got up close with the new Toms for Target collection and saw firsthand, the details of each piece. We started calling these the #OMT moment, as in “Oh My Target!” We’ve placed a few that stuck with us throughout the store and hope that when you have your own, you’ll share it with a hashtag or better yet – a gift tag.