This Little One's Line Is Turning Big Ideas Into Big Changes
Know a globe-trotting tot with more passport stamps than birthday candles? Dress her in Ode Kids, a line for the worldly little one that’s grounded in making the world a better place. Sisters Rupa and Amisha Patel founded Ode as a way to show little girls that difference is something to be celebrated – and made. With a model that employs artisans and also raises awareness and funds for the education of girls around the world through work with the Catrinka Project, Ode is joining with those who believe that girls can and will change the world. Here’s they their GOODSTORY:
What’s the GOOD STORY behind your business?
My sister Rupa and I founded Ode Kids in response to my then three year old niece Arya’s declaration: “I’m not Indian, I’m regular.” We wanted to show her and other little girls that difference is something to be celebrated. Using textiles from around the world and employing fair trade women artisan groups imbues all of our clothing with authenticity, history and a uniqueness that, I’m happy to say, speaks to our socially conscious, fashionable customers and their little globe-toddlers.
GOOD things happen when….
you connect with good people to turn big ideas into big realities.
How do you create impact?
We have a double impact by employing women to make our products and educating girls with the sales from those products. Women are proven more likely than men to invest their income back into their families and communities, driving illiteracy and mortality rates down and GDP up. Educating girls is the most powerful way for us to change the world: when 10% more of its girls go to school, a country’s GDP increases by 3%, and when girls go to school, they marry later and have fewer, healthier children, who are more likely to get an education themselves.
What’s one GOOD thing you’ve discovered lately?
I was at the Women in the World Summit last week where I learned about LuminAid – a solar-powered inflatable lantern that is invaluable in post-disaster situations and life-changing, especially in terms of children’s education, in rural areas that lack electricity.