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The New Ad for GoldieBlox Shatters Stereotypes

Goldieblox makes toys that inspire girls to think outside the pink box. And now in viral fashion, it’s out with a “smart-is-the-new-black” ad that takes a swing at gender norms. In the ad, a line of identically-dressed girls parade through a pink factory until Goldie, the series’ inventive, overall-sporting heroine, breaks free of the pack. Watch this awesomeness unfold and find Goldie at STORY!