STORY
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Changes like a Gallery
Sells things like a Store

Last Weekend to Shop Good STORY

If we’ve learned anything from this STORY, it’s that you can’t do good by sitting on the sidelines. Case in point: the founders of Krochet Kids, who work directly with artisan women in Africa and Peru, empowering them with a steady income source. Or the accessories makers behind, Revisit Products, who upon realizing that our […]

Bags and Bites Doing Good on #WorldHungerDay

842 million people live in extreme hunger. It’s a need so basic yet often a symptom of more complex issues including poverty, unemployment, lack of education, and climate change. Yet if you look past the statistics, there’s hope and effective interventions that are working to fight hunger around the world. So aside from simply being more […]

It's the Last Week to Get the GOOD STORY

Like all good stories, this one must come to an end. The good news: you have until Sunday to explore all the goodness: vibes, design, style, and a cup of TOMS Roasting Co. coffee. Short on time? Here’s how to make the most of it. Good for summer: Look good all summer long in Jed […]

It's All Good for the Long Weekend

It’s the long weekend (finally!) Ahead, three picks to kick of the summer season on a good note – from stripey beach bags to good beach reads.

5 Give Back Goods Helping Good Guys Finish First

Doing good – it’s an equal opportunity thanks to brands that mix rugged good looks with a compelling commitment to giving back. Ahead four do-goods for the men in your life – from solid headphones to commanding man bags.

Donna Karan Talks Living with Soul, Conscious Commerce

“Eclectic, comfortable, grounded in the earth,” is how NYC designer Donna Karan describes her approach to dressing women. But if best known for iconic fashions, time and time again Karan has proven she’s just as concerned with addressing the woman. As she once mused, “We know what we do; now who are we?” In that […]

Uline Materials Get Repurposed for a Good Purpose

At the heart of Good STORY is a challenge to think differently. Sounds nice, right? Well we wanted to try it out for ourselves by actually designing differently and using materials you’d usually find in the back of a delivery truck. Think: floor to ceiling installations and modern shelving solutions created entirely of shipping materials. […]

Good Design That Brings The Faraway Closer to Home

Good design? It’s a principle that invites exploration – just take a look around NYC this week. For Courtney Poole and Laren Fitzgerald, founders of Rose and Fitzgerald, that exploration took them all they way to Kampala, Uganda. Inspired by the region’s rich artisan tradition, they began exploring how to merge their aesthetic with age […]

Is Giving Really The Secret to Getting Ahead?

The dominant view of success is one that is often cast in opposition to altruism. The tacit understanding: to get ahead, you can’t be concerned for the personal or professional welfare of others. But how to account for individuals who had achieved their goals by giving more then they received ? Bucking conventional wisdom, Adam […]

Siblings Bridge Cultures With Uncommon Threads

Look. You probably don’t share much with rural Guatemalan weavers. Siblings Jed and Marne Ackerman, founders of Jed and Marne, realized there were common threads, including an appreciation of craft. Convinced the vibrant complexity of the Mayan designs would translate in an everyday way, in 2010 they began employing the weavers to craft simple drawstring […]

4-Kid-Approved Goods for a Conscious Kiddo

Because good things come in small packages, we’ve rounded up our favorite kid-approved do-goods – from super soft stuffed creatures to bedtime story inspired wares.

This Little One's Line Is Turning Big Ideas Into Big Changes

With a model that employs artisans and also raises awareness and funds for the education of girls around the world through work with the Catrinka Project, Ode is joining with those who believe that girls can and will change the world. Here’s they their GOODSTORY:

Spend Saturday at STORY, Get Mother's Day Ready

Know a one-of-a-kind mom? We’ve got something special in store for her. Saturday May 10, jewelry designer (and STORY Pitch Night alum) Beth Macri will be at STORY throughout the day customizing her signature “Hidden Message” necklaces.

BK Notebook Maker Does Right, Supports Creative Classrooms

Good is…supporting the next generation of innovators. For BK notebook maker, Public-Supply that means providing creatives with the tools to dream up their next big idea. So as part of its mission, the brand channels 25-percent of profits to creative projects in public school classrooms through a partnership with DonorsChoose.org. Its contributions have funded the […]

How Apolis Uses Industry for Good, Advocates Change

Rather than wait for another tragedy like the Rana factory collapse, socially motivated lifestyle brand, Apolis, is out to prove industry can be a powerful advocate for change.

Get Good Style With These Fashion-Forward Thinkers

Why does fashion matter? In our opinion, when it addresses social challenges – from global poverty to animal rights. Here’s how your clothes can create change. Popinjay: Want a good answer for “who makes your bag? Popinjay’s bright clutches are handcrafted by a collective of Pakistani women who weave centuries old techniques into modern statement […]

Take Off Your Shoes, Have a Good Time!

STORY and TOMS invite you to join us April 29 for a night that celebrates the simple steps we can all take to bring awareness to children’s health and education. 5:30-7:30pm

Do You Know What's Good for the Planet?

Discover the world of potential in goods that pay it forward to the planet – whether preserving for tomorrow to organizing cleanups for today.

Bombas Is Changing Your Socks For Good

Good is…the feeling of slipping on a fresh pair of socks. Meet Bombas, the sock-maker that’s changing your socks for good.

Harry's Makes Volunteering Look Good

Good is…giving something we all have – time. That’s why Harry’s – maker of sharper, less expensiver razors – factors volunteering into its one-plus-one give-back model. Find out how they’re getting involved, grooming tomorrow’s leaders.

What's GOOD: Toms Roasting Co.

GOOD is…a wake-up call: millions worldwide lack clean water. TOMS, the maker of everyone’s favorite charitable slip on, is on a mission to change that, expanding into “sip ons” with TOMS ROASTING CO.