RON ROBINSON Debuts #RememberWhenSTORY in LA!
Hey west coast kidz (young and old): At long last, it’s your turn to get a taste of the East Coast’s favorite rotating concept store!!
Our collaboration with RON ROBINSON has been a longtime love story in the making. Robinson is the founder of an LA shopping experience that’s devoted to launching new collections and collaborating on exclusive products with awesome brands. So it’s no surprise that when we met at a trade show in NYC, the sparks flew. We bonded over our shared passion for developing meaningful experiences and discovering unforgettable merchandise from brands big and small. When Robinson returned to the West Coast, we both knew that we would work together some day.
That day has finally arrived, as the #RememberWhenSTORY celebration kicks off at RON ROBINSON on August 18.
“I’m beyond excited for the launch this week in LA,” our CEO and founder, Rachel Shechtman noted. “I’ve admired Ron’s store since I was a kid and he’s by far one of the best merchants I’ve ever met.”
The RON ROBINSON location will feature many of the same exclusive products that are featured in STORY’s east coast space – everything from Double Dare-inspired Keds sneakers to a slime-covered Samsung wireless speakers, to Harry Barker-crafted CatDog-themed doggie and kitty treats.
“The nostalgia that this collaboration with Nickelodeon evokes is energizing,” Robinson beamed. “I told my staff about this project and they, each one, went into their list of which characters and shows they were fond of. It’s been exhilarating for me to work together with Rachel and her team at STORY, they’re true masters!”
We’re thrilled that together, both the east and west coasts can throwback to all things ‘90s, relive some memories, and make new ones.
Learn more about what’s happening as we throw back with #RememberWhenSTORY on our events page!