In Conversation With: RECLINER’SRebecca Smith
Quality sleep is a basic beauty rule, it’s at the foundation of how we feel about ourselves each day despite how many anti-aging products we apply or how much makeup we put on. So consider Rebecca Smith, founder of RECLINER sleepwear, a beauty angel; her cozy pajamas are designed for the modern woman who loves to lounge in style.
Read on to learn more about the woman who hopes to make you “feel like you’re coming home to a hug at the end of a long day…”
Why did you decide to create RECLINER?
Good sleepwear simply didn’t exist. I couldn’t find any sleepwear products that were both modern and affordable, nor any brands that I identified with. The fashion industry has largely treated sleepwear as an afterthought—either an extension of lingerie (overly sexy and unwearable for every day) or frumpy and old-fashioned.
To me, good sleepwear is essential. Life-enhancing. I was motivated to create products that fit better, with great design and great fabrics at the forefront, in an online format that was enjoyable and easy to shop. Today, most sleepwear is sold either on the 6th floor of the department store or buried in fifty pages of lingerie in the online multi-brand retailer. Ultimately I think that buying sleepwear should be a fun experience. I let that thought guide me through every touchpoint of the RECLINER experience. At the heart of it, I think I just want to make people happy. Sleepwear is a very personal product and has the capacity to positively impact that vital, restorative downtime that we all need. If RECLINER can go some ways to improve your sleep, make your morning better or make you feel like you’re coming home to a hug at the end of a long day, then we are doing a good job.
Who inspires you?
Steve Jobs. His words always ring in my ears when I’m feeling challenged—never settle, follow your own path and trust that the dots will always connect in the end.
Any daily rituals?
Morning cuddles in bed with my squishy 10 month old Roman followed by French-pressed coffee and my BBC News app for 15 mins. The smell of brewing coffee gets my senses going. I’m a caffeine junky. I wish I wasn’t but there it is. I hate smoothies. I’m probably the only person in New York to admit this.
NYC brunch worth getting out of your pajamas?
I have a brunch crush on Aita in Clinton Hill. Their blueberry pancakes
are the cat’s pajamas (excuse the pun). The trick is the buttermilk (and the bacon and the maple syrup).
One item always found in your beauty bag?
I’ve used this great orange lipstick by Bobbi Brown for years. It looks good toned down with a clear gloss or full voltage to wake me up if I’m feeling a bit tired. It seems to tone in with whatever I’m wearing—probably because I’m usually in monochromes or neutrals.
Any hidden talents?
I’m a pretty decent pianist. I also have classic French culinary training. I’ve spent many hours honing knife skills at ICE. So watch out.
Favorite book to curl up with?
I love a good biography. I recently finished Phil Knight’s “Shoe Dog” (the creator of Nike). I basically inhaled it. It was so good I felt a bit of bereavement for a few days afterwards. I’m still thinking about many of the lines in that book, which is what a great book should do for you. I’m now onto Andre Agassi’s “Open” which is a testament to unbridled determination, though there’s an undercurrent of sadness to it also which makes the story all the more intriguing.
What’s a fun fact we can’t learn about you from Google?
I went to Weight Watchers when I was 16. Kinda dull, sorry.
If you weren’t making sleepwear, what would you be doing?
Sleeping. JK. Maybe I’d have a restaurant.
RECLINER in five words?
Best sleepwear ever. The end.