Retail has a new tale to tell, and its name is . . . STORY. A 2000 square foot store located in Manhattan’s burgeoning new retail corridor of 10th avenue. STORY is a retail space that has the point of view of a magazine, changes like a gallery and sells things like a store. Every four to eight weeks, STORY will change out all its merchandise, design, fixtures and reinvent the store around a different story-based theme.
Founded by Rachel Shechtman, a consultant who has worked for a myriad of clients over the past ten years under her firm Cube Ventures, STORY’s seeks to create an equally compelling, valuable, engaging and relevant experience for both brands and consumers. After working with companies ranging from Gilt Groupe to the CFDA to Lord & Taylor to TOMS Shoes to AOL, Rachel decided to put her own strategies to the test by doing what she loves most – working across industries and integrating marketing, merchandising and business development strategies.