STORY
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Our New Story Is: Feel Good

Think about the last time you felt good. Was it after a great meal? A good night sleep? A long, sweaty run? With the start of a new year we all get a chance to reflect on how we feel now and commit to doing even more of the good stuff – taking care of ourselves included. Naturally, it felt like the right time to tell a “Feel Good” STORY and enlist wellness experts like Well + Good to help us editorialize the store around the actions we can take every day to feel our best: Good Plan (preventive care), Good Vibes (mindfulness), and Good Eats (nutrition).

To help bring the STORY to life, we teamed up with Cigna, a global health services company that understands better than most how hard it can be to sort through the clutter and identify what you need to take control of your health. Together, we’ve created an experience meant to help you feel good, whether it is through mindfulness with the debut of the Cigna Virtual Relaxation Pod™, a two-minute guided meditation booth, powered by Oculus technology (read more about that here) or good to know facts providing helpful health insights

So what else is in store? We’ve broken things down to make it as easy as possible for you to make good on your goals. The “Good Plan” section highlights health-focused innovations like the US debut of the Closca collapsible bike helmet, Fluid Stance, a board that takes a stand against inactivity, and technologies like the QardioArm, a Bluetooth-enabled blood pressure monitor and Withings latest connected watch The Activite Steel.  A hydration station from JUST water keeps things flowing – you’ve got to check out their innovative paper-based bottles and the inspiring story of their sourcing practices.

In the “Good Vibes” section you’ll be able to kick back, relax, and be the first to discover something brilliant from G.E.! We’ve installed a hanging chair system from London-based company LE BEANOCK to complement the ambient fixtures designed by our friends at ALU and worked with the always inspiring team behind Snarkitecture to create a custom light installation showcasing C by G.E., a bright (and smart) connected LED light bulb – it’s only available at STORY.

The “Good Eats” pantry rounds things out with all sorts of goodness, selected by the artisan-minded food gurus at Farm to People, from fermented sips by Carr’s Cider to Hu Kitchen’s “too good to be true” chocolate bars.  Did we mention: our LA favorite Moon Juice has stocked us with its cosmic provisions?

On your mark (seriously), get, set…go! We’re talking mark your calendars because we’ve planned an inspiring lineup of over 20 events (check out the calendar here) that will kick off this Wednesday with a guide to goal setting with fitness expert Kristen Seymour.  Events will highlight talent sourced from our friends at Well + Good to experts from Coach by Cigna, an app that helps you form good habits.

Now that you know, go ahead and say Ah-Ha and join us to celebrate what it means to Feel Good.