Our New STORY Is…FRESH
What’s fresher than fresh? Having healthy produce dropped at your door—and you don’t even have to be home to receive it. This is the magic of Jet.com, and to celebrate their innovative approach to delivering perishable groceries, we’ve teamed up with the online service to bring to life Fresh STORY at a time when the city feels ripe with energy and inspiration.
STORY will dig into the concept through an assortment of newly picked products and hardy conversations with our favorite experts. And as a further source of sustenance, you can take home fresh produce provided by Jet.com!
Merchandise highlights from this cross-pollination of all things fresh include forward-thinking gadgets like Click n’ Grow, a tech-enabled, self-watering home garden; Coolest Cooler, with its built-in blender and Bluetooth speaker; and June Intelligent Oven, a countertop convection that does the cooking for you. Brightening things up is a collection of bold items, like Candlelit Desserts, Charlotte Olympia accessories and Sukeno sushi socks. And we have the exclusive US launch of AARKE‘s sustainable sparkling water maker, designed with a complete stainless steel enclosure.
Fresh STORY will be bubbling with in-store events with local pros like chef Mario Batali, who will share food stories and secret recipes; makeup guru Bobbi Brown, who is blooming with ideas on how to keep skin evergreen; and Maya Jankelowitz from Jack’s Wife Freda, who will host a lively panel discussion with leading female food entrepreneurs. Stirring up tips on how to make the perfect drink will be the guys behind Hella Cocktail Co., who will mix Jet.com’s fresh ingredients with their own small-batch bitters in a workshop on handcrafted cocktails.
Don’t fancy fruit? We have the latest smart gadgets that will bring fresh foods to your mouth! We’ll put June to use everyday to bake cookies and the Monogram Pizza Oven to serve up pies from scratch using Jet.com ingredients (and did we mention it’s ready two minutes?).
Lush produce deserves an outstanding presentation—we love to mix and match by throwing some of Jet.com’s organic blueberries into one of Vegetabowls‘ ceramic watermelon bowls. And for a nutritious snack, we nosh on organic carrots with an Original Golde turmeric latte in one of the ceramic cups from Brooklyn-based SIN.
Even the walls are rooted in freshness. We tapped NYC food illustrator Claudia Pearson to give our chef recipes life-size form, which is juxtaposed with a living moss installation. You can smell the cherries, literally, thanks to Brooklyn-based Flavor Paper‘s scented, chrome, Andy Warhol cherry wallpaper.
Things are cropping up in a big way this season, so join us with Jet.com as we cultivate an unforgettably FRESH-filled STORY.