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Moonlit Skincare Pitch Night

SHARE WITH US YOUR PITCH NIGHT EXPERIENCE.

Like Shark Tank but with snacks.

Pitch Night was a well-oiled machine and the STORY staff was so helpful throughout the entire process. Meeting other creators and founders were a major highlight.

ANY STAND OUT MOMENTS FROM PITCH NIGHT?

The panel’s reaction to Moonlit’s concept. They immediately understood why burnt-out NYC women would love our products.

Also, it was a “full-circle-moment” to present to MaryKate McGrath (former editor of Real Simple). Real Simple is my favorite magazine. When I was growing up, my mother and I would devour it cover to cover.

WHAT INSPIRED YOU TO START MOONLIT SKINCARE?

In college, my roommate Kriszta (now Co-Founder) and I noticed that the combination of stress and late nights wreaked havoc on our skin and sleep routines.

We searched for a simple nighttime solution, but only found mysterious “night” creams with high price points (mostly for an older demographic) and generic packaging that looked terrible on our night-stands.

It was clear that the most restorative hours for skin were an after-thought in the beauty industry. After working years at various design agencies and beauty brands, we decided to join forces and create Moonlit.

ANY HIDDEN TALENTS?

I love handmaking fresh pasta.

Also, I have a second-degree black belt. Not a lot of people know that one.

WHAT’S THE MOST POWERFUL PIECE OF ADVICE YOU’VE RECEIVED?
[Feel free to choose one or all!]

“Your success in life is largely dependent on how many uncomfortable conversations you’re willing to have.”

This came from Hilary Hartling, a former Disney exec turned brand strategist I got to work with. “Plan like everything is going to be a success.” This instills a certain manifestation mentality behind your work/projects. Plus, it’s super fun.

Smile. Psychologically, it lowers people’s guards. Even when you’re on the phone!

WHAT’S A FUN FACT WE CAN’T LEARN ABOUT YOU FROM GOOGLE?

I was one of Birchbox’s first interns.

Wikipedia is my favorite website.

DESCRIBE MOONLIT SKINCARE IN FIVE WORDS.

Overnight skincare and sleep wellness.