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Looking Back at 2016: Part II

In Part II of our 2016 retrospective, we’re looking back at some of our favorite moments that remind us why we love reinventing ourselves, partnering with thought-leaders of all kinds, and pushing the limits of what people think when they hear, “retail.” (And be sure you don’t miss Part I!)

We’re picking up where we left off with…. 

Disrupt STORY
In early June of 2016, we teamed up with USA’s Mr. Robot  to examine what it means to disrupt culture and alter the status quo. Together, we highlighted a blend of disruptive creatives, technologists, and entrepreneurs to explore the people, objects, and ideas that will ultimately give shape to our future.

Hands down, a highlight of Disrupt STORY was the unprecedented virtual discussion between NSA whistleblower Edward Snowden and celebrated computer scientist and author Jaron Lanier. In an unprecedented conversation using Beambot telepresence, our guests discussed the challenges and opportunities of the digital revolution. Following the virtual conversation, Snowden was presented with TDIA’s Thoreau Prize for Public Service and Civil Disobedience. In-person experts featuring Tribeca Disruptive Innovation Awards founder Craig Hatkoff and Rabbi Irwin Kula also delved into the moral ambiguity of civil disobedience. It was quite the disruptive night!

We also had the pleasure of hosting the cast of Mr. Robot for a Q&A for Facebook Live before the season 2 premiere. Actors Rami Malek, Christian Slater, Portia Doubleday, and Carly Chaikin discussed what was in store for their characters. Keegan-Michael Key moderated the discussion and delved into fans’ burning questions.

After we took down the 1% with Mr. Robot, we decided to throw it back with….

Remember When STORY
We joined forces with Nickelodeon as we dialed it back to the dial-up days and celebrated ’90s nostalgia. Through the lens of a high school yearbook, we brought the best of Nick’s animated characters and other elements of our favorite decade back to life, back to reality. From a slime-style photo booth to a human hamster wheel and other throwback-driven events, we recreated a time when life was easy like Saturday morning cartoons.

A highlight of kicking it old school was bringing back Slime Time with the help of  FoxTales, a group of passionate innovators creating custom on-demand interactive experiences. FoxTales has built a custom digital slime photo booth that embraces all things slime (without the mess). Kids big and little hit rewind and got slimed – then sped back up to the digital age to instantly share slimed photos on Facebook and Twitter.

And because the ’90s are incomplete without a Human Hamster wheel, we brought back the infamous contraption from Double Dare and encouraged visitors to locate their inner rodent until the lever strikes “6.” (Why “6?” Who knows! The ’90s were a little weird!)

September 2016 also marked New York Fashion Week, and we saw Slime Time-meets-couture with exclusive collaborations with Bamford Watch Department, Edie Parker, Alice and Olivia and Alexis Bittar.

But no New York Fashion Week is complete without the legendary nonagenarian, Iris Apfel. So naturally, we invited her to our crib for an exclusive jewelry trunk show. From Milan to Marrakech, Apfel has been collecting one-of-a-kind brooches, statement necklaces, and bangles for decades, and it was high time she shared some of her pieces – and her stories – with longtime fans and admirers.

It’s been quite the year. Stay tuned for Part III of our year in review!