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How the Smart Women of Bitsy’s Brainfood Balance Work, Family and Fun

Alexandra Buckley Voris and Maggie Jones Patton are two moms on a mission to make “healthy fun” and revolutionize the way kids eat. Enter: Bitsy’s Brainfood, a natural foods company committed to raising the bar when it comes to packaged food for kids. “We’re not hiding the carrots, or sneaking them into a layer of triple fudge. For us, it’s about creating food that’s authentically nutritious and marketing healthy to kids,” they say. Drawing on their backgrounds in youth policy and mobilization, Bitsy’s is as much about empowering kids as it is about giving them something to snack on. Here the founders share how they’re balancing the demands of work and family with a commitment to fun.

While businesses founded, operated and owned by women are on the rise, Bitsy’s is still in the minority. How does this impact how you approach entrepreneurship?

From both a personal and organizational standpoint, I think it’s important to do everything in our power to create opportunities for women and to empower female leadership, overall. In a day-to-day sort of way, I think these means standing up for and encouraging one other, celebrating our individual and collective success, and holding one another accountable for leading lives that our consistent with our priorities, whatever they may be.

You’re a mom as well as an entrepreneur, can you talk about how you’re balancing those roles? 

On a personal level, my husband and I make an enormous effort to take on equal responsibility when it comes to our shared role as parents. And while this usually means that on any given day, someone is picking up slack for the other (and that each of us generally is convinced that we’re doing all of the work), we’re doing our best to create an environment at home where both our shared and individual priorities have value.

Sounds like you have a great support system. Who else inspires you to take risks?

At the moment, I’m inspired daily by my female friends, who have formed a sort of apolitical pac, the purpose of which really is to lift each other up. If all women were as honest, thoughtful, courageous and loving as these gals, then the world for women and men would be a pretty different place.

Anything you’ve learned from these close connections? 

One big thing I’ve learned is that waiting until you feel ready or equipped to do something is a losing game. And that most of the time, when big things happen, it’s because someone who wasn’t sure they had it in them, and who certainly wasn’t ‘ready’ just held their breath and jumped. Mustering up that kind of belief in yourself, along with a willingness to make colossal mistakes, is something that I hope for my daughter.