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How Project Gravitas Founder Lisa Sun Weaves Confidence Into Her Collection

Confidence, assertiveness, power—Feminism does not accept that these traits are unavailable to women, and Lisa Sun, founder of Project Gravitas has woven them into her line of evocative apparel. Our illuminating conversation with her covers confidence, her feminism, and the company she created to share bring it all together.

At its heart, I believe feminism is about acknowledgment of our strengths as women both individually and as a community, and putting that positive energy into the world.

The name of your brand has Gravitas. What made you want to focus on this concept?
I believe that we as women are hard on ourselves, and it takes courage to see the best in yourself. At some point in my teens, I learned words like “skinny” or “fat,” and it kicked off a lifelong balancing act between self-confidence and self- consciousness. I think it takes courage to choose to be self-confident, to see yourself in your best light, and to believe in possibilities.

Is that what Feminism is to you?
At its heart, I believe feminism is about acknowledgment of our strengths as women both individually and as a community, and putting that positive energy into the world. Feminism is about enabling women to fulfill their highest potential. That idea is right in line with our core beliefs as a company. Every woman deserves the chance to forge her own path, and we want to help her on that journey.

What are you doing to help?
We use fashion to empower women to be their best selves, because if a woman feels good about the way she looks, she will carry that confidence with her throughout the day. Each month, we feature a great woman on our site, someone whom we feel embodies gravitas and will inspire others to achieve. We are building a network of women – through our brand partners, Women of Gravitas, and customers – that support each other and create opportunities.

And do you feel like you’re making an impact?
Customers regularly send us these amazing, personal notes about how our product makes them feel, how it’s helped them get through a tough time or given them new confidence at work. Hearing about the difference we’ve made in women’s lives is a huge source of motivation for me. It’s why I do what I do every day.

That’s inspiring. Any parting advice or words of wisdom for our followers?
Learn to love feedback. Our entire company was founded on a piece of feedback I received at my first job (my first boss told me I lacked gravitas!). I believe that our best coaches are our toughest, and when you view feedback as a gift, you open up opportunities to grow in huge ways. Self-improvement is a lifelong process.