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GoldieBlox Brings Girl Power to 34th Street

Take a break from the turkey basting: GoldieBlox, the toy brand founded by Debbie Sterling is taking its girl empowering mission to 34th street. Goldie, the girl engineer and her crew will be navigating their way through the Macy’s Day parade on “The Girl-Power Spinning Machine,” a float powered by creativity and innovation.

And like everything Goldie does, it’s groundbreaking: GoldieBlox will be the first start-up (and Kickstarter funded project) to appear in the parade. “I hope that every girl that watches GoldieBlox in the parade this year gets that excitement about not just wanting to be the princess on the float, but really engineering her own and that she can build anything,” Sterling says. We’ll have seconds of that.