BYREDO: Design-Driven Scents
If you haven’t heard of BYREDO, you’re missing out on the future of fragrance. Founded by Ben Gorham—a native Swede born to an Indian mother and a Canadian father who grew up in Toronto, New York and Stockholm—BYREDO takes its cues from cultures across the world to create products entirely new.
Like Kabuki perfume, in which a retractable brush houses and diffuses a micro-fine, powdered aroma like Bal D’Afrique—a mix of African Marigold, Cyclamen, Black Amber and other high-quality raw materials. By drawing inspiration from the traditional makeup brushes used by actors in this elaborate Japanese dance-drama, Gorham re-invisioned the way in which perfume is worn, turning the invisible into a tactile sensation.
Not to leave fragrance simply for the skin, BYREDO also plays with the medium through a collection of hair perfumes, which are made of a unique formula of silicone and polymer to nourish your roots while leaving hair subtly scented.
The upshot of a collaboration between a fine artist-turned-perfumer and world-renowned scent experts Olivia Giacobetti and Jerome Epinette, BYREDO’s design-driven fragrances define a sense of individuality.