Built by Girls Ventures: Backing Female Disruptors
Women make or influence 85% of consumer purchases. Built by Girls Ventures thinks it’s smart business (and plain old common sense) to invest in entrepreneurs who know the end-user best. Founded by Susan Lyne and launched from AOL’s #BUILTBYGIRLS initiative, the firm’s mission is to invest in the untapped innovation of visionary female entrepreneurs who are driving the next generation of market-defining consumer products and services. Who are we talking about? Take a look at a handful of the startups that are proud to call themselves #BBG.
What: On-demand beauty service delivered directly to your home, office, or hotel.
Who: Alexandra Wilkis Wilson
Why? Because you’ve got no time for filters, this beauty-on-call service means you’re always Snapchat ready.
What: A personalized weather network built entirely on mobile.
Who: Katerina Stroponiati
Why? Because sweater weather is totally a season.
What: The digital go-to for in-the-know moms.
Who: Rachel Blumenthal
Why? Because you’re pregnant…now what? This digital platform knows exactly what you need, from strollers to sage advice.
What: The food network for Millennials, by Millennials.
Who: Mackenzie Barth and Sarah Adler
Why? Because you’ve finally realized that cereal is not a food group.
Want to learn more about how Built by Girls is empowering female founders? Meet Susan Lyne when she talks finance with Sallie Krawcheck, founder of Ellevest (RSVP for that here).